Participants of the two week international summer school learn how to professionally analyze, plan and prepare marekting strategies, how to make and apply marketing decisions in international markets, as well as how to develop an identity of a company, product or brand in international markets. Students participate in classes on creativity techniques, visual semiotics, brand management, consumer behaviour and psychology, and many others. Their final task is to prepare professional brand strategy. This summer school is ideal for students who are interested in marketing techniques and creating brands in international, multicultural environment.

 

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ul. Garbary 2
PL-85229 Bydgoszcz
tel. +48 52 567 00 78
dsm@byd.pl
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